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Choose to support LGBT-friendly businesses this holiday season

When it comes to issues surrounding the LGBT community, many companies choose to remain neutral on the subject – but others prefer to raise their rainbow flags to show pride and support. With the holiday season on our doorstep, it may just be the perfect opportunity to give back to companies spreading the love. Here are five go-to places to shop for the holidays.

Inland Northwest Business Alliance does not endorse any companies on this list. Wherever possible, please support your local businesses and help your community thrive.


Target has been the center of controversy this year over the trans bathroom debate. When people complained about the bathrooms transgender persons used, Target firmly reiterated that trans customers and employees could use whichever bathrooms match their gender identity.

From the beginning, Starbucks has sent a clear message to their customers – they support LGBT marriage equality. In a 2013 shareholder meeting, a shareholder complained to CEO Howard Schultz that marriage equality support was depleting their profits. His response?

“If you feel, respectfully, that you can get a higher return than the 38 percent you got last year, it’s a free country,” he responded. “You can sell your shares of Starbucks and buy shares in another company. Thank you very much.”

Zales Jewelers

If being targeted by One Million Moms is any indication that you’re doing something right, then Zales definitely makes the cut. This year, Zales released their “Love and Pride” collection, which promotes “equality, diversity and unity.” They also released a commercial depicting two women getting married.

In 2013, Nike launched a #BeTrue line to promote LGBT equality in the world of sports. Taking it a step further, they also donated $200,000 in proceeds toward the LGBT Sports Coalition. It was the largest donation Nike’s employee network made to a cause, according to Think Progress.
American Apparel

Clothing brand American Apparel is known for their LGBT campaigns, and recently released a clothing line as a celebration of gay pride month. Among the clothes were a tank top depicting a rainbow American flag, and a shirt that mocks Donald Trump with the phrase “Make America Gay Again.”

Money raised went towards the Human Rights Campaign – and to help establish an amendment to the Civil Rights Act that would ban discrimination based on sexual orientation and gender identity.

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