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Target announces end to gender-specific signs in stores

The fourth-largest American retailer announced that it will be removing gender-based indications where they are not necessary. “How we all shopped five years ago or 10 years ago looks different to how we shop today,” said Molly Snyder, a spokesperson for Target. However, “in some cases, like apparel, where there are fit and sizing differences, [referencing gender] makes sense.”

AbiBettel_targettweetGender stereotyping may still be the norm when it comes to toys and children’s apparel, but parents are increasingly mindful of not imposing strict gender rules on their children. Target is also aware of the shifting preferences of its consumer base, writing on the Target blog, “We know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.

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