Tuesday, April 21, 2015 marks Google’s transition to optimizing their search engine for mobile-friendly websites. “How do I know if my website is mobile-friendly?” you ask. Google has provided a quick assessment tool here: www.google.com/webmasters/tools/mobile-friendly/

If your prognosis is good, then no worries, your search ranking shouldn’t be affected. However, if google doesn’t like what it sees, your search rankings will potentially be eclipsed by websites adhering to the new mobile index.

Here are some key concepts to keep in mind:

• Websites that are NOT mobile friendly will most likely have their mobile rankings hit hard.
• Slow loading pages are not mobile friendly.
• Mobile-friendly websites will rank above non-mobile friendly websites in search results especially on mobile devices.
• Mobile friendly websites that are optimized for small- screen use will rank higher.
• Fonts that scale for multiple devices will rank higher than those that do not.
• If your website uses Flash, it will rank lower in search results.

Credit to Design Spike, who are fully prepared for the mobileocalypse and well versed in Search Engine Optimization and web design. In fact, there are three INBA members that can optimize your website:

Design Spike, Hibu, Selina Shehan, and Thinking Cap. Visit their websites or give them a call today!